Vote now! (please)

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DK Happenings

Diaperkind needs your help!  We’ve applied for the Mission Small Business grant (of 150k!!) and in order for our application to even be considered, we need to drum up 250 votes.  But before you vote for us, we want you to know what you’re voting for! (We’re all about full disclosure over here ; )  Below are our answers to the grant application questions.  If you read it and like what you read, then you can click here and give us your support.

Tell us about your business and what makes it unique. Please provide a general description of your product, customers, competitive landscape, and overall performance.

Our business is pretty rare and pretty incredible. We’re a Cloth Diaper Resource; we provide cloth diapering products, services and education within New York City. We are the ONLY cloth diaper service based in NYC. We currently service over 300 customers weekly and, over our 5 years, we’ve diapered 1000s of babies. We have 5 star ratings on ALL of the ratings boards: google, yahoo, yelp, etc. Our diapers are organic, our detergents are plant-derived and have been DFE certified by the EPA, and our customer service is bar none. Our customers are from every walk of life. They understand the negative impact that disposable diapers have on the planet* and on their baby. And they’ve chosen to take the path less traveled: using cloth diapers! And loving it and never looking back.

*One baby will have over 6,000 diaper changes. When trashed, those 6,000 diapers do NOT bio-degrade. EVER! That’s a LOT of trash we’re leaving behind for…you guessed it, the very kids we’re diapering.


What inspired you to become an entrepreneur? Describe both your greatest achievements and biggest challenges.

Necessity is the mother of invention: I (Sarah) gave birth to twins. Cloth diapers were important to me, but there wasn’t a (reliable/respected) cloth diaper service in NYC, so I home laundered. And, seeing how easy it was (it’s true: both parents working, twins, home laundering. and yet… totally do-able. and not crazy!) on top of seeing all of the postings on the parent message boards saying: we’d like to cloth diaper, but without a washer and dryer, how? And so, after connecting those dots, Diaperkind was born.

Greatest Achievements: launching a company that really does play a part in saving the planet.

Biggest challenges: we grew SO FAST! I know that sounds a bit like “puppies and flowers”, but it’s true. We went from 0 families to 100 families in only SIX MONTHS! After that, we put the brakes on a little bit. So that we could focus on putting the systems and people in place needed to run a successful and incredibly logistically intense business.


How is your business involved with the community you serve? Examples include: giving back to the community, sourcing locally, and/or contributing to economic development via hiring.

Community to us, of course, is everything. On our About Us page, the very first paragraph states that “the three words that resonate at Diaperkind are Community, Environment and Respect” and we take this statement to heart with everything we do and touch. Saving the planet is why we’re here! And building community is inherent to that. In addition to hosting Cloth Diapering workshops, we also host Support Groups, Open Houses, Meet-ups, And many fun and informative classes for new parents like Baby Proofing, CPR, Post-natal Pilates, etc. We’ve established a donation stream to The Rebecca Foundation (who provides cloth diapers to low income families). We source as many of our items as possible from local, organic sources. And we currently employ 14 people (!) of every race, background and gender. And we’ve been accepted into Goldman Sachs 10,000 Small Businesses program as it is our intent to GROW. And, in so doing, employ more people, have a positive impact on more families and save even more planet.


What would a $150,000 grant mean to your business and how will you utilize the funds? Please be as specific as possible.

As soon as we start working on getting the word out again, we will grow. And growth requires investing in diaper stock, people and equipment. In addition to growing with our existing market, we’d also like to become more feasible to lower income markets. All that said, the $150,000 would be used for: $60,000 in diaper stock (enough for 150 new families), $40,000 in equipment (enough for 150 new families), $20,000 in infrastructure and installation, $10,000 in tools and fixtures, and $20,000 for the first 6 months of a new mentor/customer service person’s salary. (this is the only person that we’d have to hire on the front end. All other employees: laundry staff + delivery drivers, can be hired as growth demands) THEN, because the grant would have provided all of the equipment and stock, it would enable us to provide an inexpensive (cost of labor only) service option to families in need. Which would be AMAZING!


What are your short-term (1-2 years) and long-term growth plans for the business? How will this grant contribute to your plan?

The current perception of Cloth Diapers is that they’re icky, inconvenient and only for crunchy people who have lots of time on their hands. So we are launching a Cloth Diaper Image Campaign to Change the Perception of Cloth Diapers. They’re just diapers! And it’s just laundry! If you’re going to diaper your baby and if you’ve ever pressed the start button on a washer, then choose cloth! They’re better for your baby, for your pocket book and for your planet. Done. So… fast forward to when our Starbucks Effect takes hold. We will grow. A LOT. This year, we expect only a slight uptick of around 15%. BUT, from 2 to 5 years, we expect growth of 50%+ per year. And the grant will make this possible! By acquiring the stock and equipment for our first new 150 families via the grant, we’re able to reach a second, lower-income market. So the grant means wins all around: Wins for us, wins for more potential customers and wins for the planet.

Back to school!

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The crisp fall air just screams “back to school”.  I love it.  I love the smell of it.  And only recently, after decades of missing out, do I get to actually experience the true back to school routine through my 5 year old daughter.

But this time of fresh starts, exploring and learning doesn’t have to be exclusively for kids.  You can relish in it as well!  Diaperkind is now offering a whole slew of fun classes– and not just on diapering.

Looking to reconnect with your body after pregnancy and childbirth wreaked havoc on it?  Check out our Sunday morning Pilates classes with Stacey Jayne.

Want to be prepared in an emergency and to help prevent those emergencies by learning some real baby-proofing rules?  Join us and Baby Bodyguards for their Infant/Child CPR and Safety class.

Expanding your family and freaking out a bit about labor, birth or how to actually manage two (or three!) kids?   Let expert Sam Huggins of Carraige House Birth help by giving you a childbirth refresher while also sharing some secrets as to how to prepare your family for the new addition.  The Baby Deux class is informative, calming and fun.

Are you in the process of setting up your nursery, or rethinking it now that your newborn is mobile?  Stumped as to what toys or play spaces you should be setting up to encourage development for your growing baby?  Wanting to keep your home eco-friendly and avoid clogging up your house with tacky plastic toys and baby items?  The ladies of Birdsong can help! Their Sustainable Home – Sustainable Family workshop is incredibly fun and interactive.  This Ain’t Yo Grandma’s Babyproofing Class!

And, of course, we are in the business of cloth diapers so our line-up wouldn’t be complete without a few diapering workshops!  If you are new to all things cloth diaper- consider attending our Cloth Diaper 101 class.  In the class I will review EVERYTHING you ever (or never) wanted to know about diapers.

If you are already cloth diapering and are laundering yourself, perhaps our Home Laundering for the Pros can simplify your routine.  This class will dig into the real nitty gritty of laundry science.  We’ll debunk many of the popular myths about how to use, wash and strip your diapers and help troubleshoot any issues you may be running into.

We are also taking our show on the road! We are hosting Support Groups throughout the city each week. We welcome you to pack up your baby and come hang with us at a location near you.  Whether you have been cloth diapering for 2 days or 2 years please come join us!  Liz will be happy to chat about all stages of diapering from cord avoidance to potty training.

There is plenty more to come.  And many of these classes will be offered again in the winter- so if you are missing out on one now, fear not- you’ll have another chance.

Hope to meet you in person soon!

Kind Eggs!

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DK Happenings

As owners of diaperkind, we’ve had the privilege of mingling with dozens of fun small businesses over the past 5 years. It’s one of my favorite parts of my job!

A few weeks ago we got an invite to join the folks over at Good Eggs for lunch. Their lunches are pretty special. Even the NY Times thinks so!

It was such fun for us. Not only did we get to taste some truly delicious local and farm-fresh foods, but we got to talk with them about their operations, which, are so incredibly similar to ours! It was cathartic to share in the joys and woes of being a delivery service within NYC while trying to always be eco-minded and make responsible decisions. Of all the businesses we have had the privilege of meeting with over the years, these guys truly got us.

Needless to say it was love at first site and we immediately decided that we needed to partner up. After all, not only do we share oodles of operating systems, but we share a whole bunch of customers too!

And so over a lunch of handmade “wiggly” pasta and sausage, “Kind Eggs” was born!  ; )

Some of the highlights are:

Good Eggs will be providing delicious food for all of our Classes, Events and Open Houses.

They will also be sending us weekly goody bags to send to our “newbies” (our code word for families receiving their first diaper delivery).

And will be guest posting on each others blogs from time to time.

If you don’t know about Good Eggs, be sure to check out their site! They are the perfect marriage of a CSA and Fresh Direct. You get to order exactly what you need/want. Local farm and purveyors provide the goods. And Good Eggs packs it up and brings it to you. They provide free home delivery 7 days a week. Easy peasy lemon squeezy (as my 5 year old says).

A new way of doing things….

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DK Happenings
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What was meant to take 9 months, ended up taking 18 months- but it’s here!  It’s finally here!!

The new will not disappoint.  We promise.  Because along with our shnazzy new design comes LOTS of user friendly functionality.

We will give you a brief overview here.  But please get on there and check it out for yourself!

Personal User Accounts:
Most importantly, you now have a fully functional user account where your personal information is stored, your weekly service and retail charges are displayed, you can shop and use stored addresses, credit cards and gift certificates.  Not to mention you can easily request size changes, doublers, more diapers, less diapers, order take-out to be delivered with your diapers!  Well, no, not quite on that last one.  But maybe in the future ; )

We’ve added a whole bunch of new and awesome products to our shop.  Check em out!

Frequently Asked Questions:
We’ve compiled all of your questions over the past 5 years and have used them to create our new FAQ pages.  There is an FAQ page for Diaper Service and for Home Laundering.  For our current service subscribers, there is a Questions and Support tab in your User Account that should be a huge help to you.  That is also where you will find the most recent version of our Service Instruction Manual.  And as always, feel free to email us if you have any additional questions.

Education and Support:
We’ve had the pleasure of meeting many of you at our Open Houses and  Cloth Diaper 101 classes. Starting in September, we will be adding weekly Support Groups.  The groups will be held at various locations throughout the city so you won’t have to travel quite so far to get assistance or to meet and chat with other cloth diapering parents.
In addition to our diaper classes and groups, this fall we are excited to have Sam Huggins of Carriage House Birth talking about getting ready for Baby Deux, and the fabulous folks of Baby Bodyguards doing an Infant CPR workshop.  You can read about this all in more detail on our Education page.
We’ll continue to add more classes and workshops over the next few months, so check back often!

Social Media:
Be sure to follow us on Pinterest and Facebook and to check out our new Blog, The Diaperkind Digest.  We will be updating the blog regularly with fun diaper and baby stuff, recipes and local happenings around the city.